Yahoo Search Marketing Finally Gets It Right
March 12th, 2009
Beleaugered ppc advertising engine Yahoo Search Marketing this week finally announced the availability of tools like ad scheduling (aka day parting), which Google Adwords and Microsoft Ad Center have offered for years.
This should help make Yahoo more useful to the many smaller advertisers who do not use ppc management software, and thus have not had access to advanced features like day parting on the Yahoo ppc platform.