Ad Tech Show in SF: A New Vibe
Ad:Tech Trade Show in San Francisco.
There was a new, more subdued mood at the AD:TECH show in San Francisco this year (April 2009). For the most part, the exhibits seemed more modest and the amount of printed materials floating about was reduced. Perhaps this is a result of the current economy, state of the environment, or a little of both.
The usual suspects were there: Google, Omniture, Nielsen, Comscore, CPX Interactive, but noticeably absent from the exhibit hall were Yahoo and Microsoft. Also nowhere to be seen where the social network whiz kids of the year: Facebook and Twitter. Perhaps they don’t need new advertisers?
Otherwise, Ad Tech was similar to year before and the year before that, but still a great opportunity to meet with customers, vendors and contractors.